In the coming weeks we will be launching a series of white papers and sector reports. These look at the active dialogue going on regarding specific types of products. What are teens saying about denim, cars, TV shows and movies? What do athletes say about sports nutrition, bicycles, shoes, and heart rate monitors? And so on…
Our blog will cover high-level findings on which brands have the highest mindshare, and which trends or keywords are most important. Our white papers will go further in depth, including sentiment, trending, conversation and influencer analysis plus a lot of useful insights from the data.
What we think is special about these reports and papers is that the source is so broad. When we say “athletes” we don’t just mean popular bloggers or small samples intended to represent the broader demographic. RelevantMind means the whole community, tuning into literally hundreds of thousands of people. These people don’t just represent a market, they are the market.
