A friend of ours is looking for a new sports car and asked us to take a look at the conversations happening around the new Nissan370Z. This is a challenging time to launch a new car and our friend’s question was whether the positive press reviews (it made the NY Times top ten list) translated to enthusiast community interest.
The short answer is that it has. Here is a look at volume in November, notice the big spike around the launch:
The really good news if you are Nissan is that daily post volume is up, way up in fact. Through December 25th the daily volume is over 100 posts a day on more than 250 different communities – almost double what it was in October. And what were they talking about?
Probably not a big surprise that performance, power, and taking it to the track trump ride and comfort!
