Relevantmind

January 15, 2009

Middle East Media Coverage may be one-sided but…

Filed under: Community, Editorial, Uncategorized — Tags: , , , , , , — Aaron @ 7:33 am

A lot has been written about the lopsided Western Media coverage of the worsening conflict in the Middle East.  A couple of examples are this blog post by Sam Dealey at  U.S. News and World Report and here at the Huffington Post.

We often see overall media coverage of issues that doesn’t reflect what people are really talking about.  So a journalist friend of ours wondered – is the debate reflected as intensely in public debate?  The short answer is “yes”.  Here is the public discussion activity for “Israel”, “Gaza” and “Palestine” over the the last three months.  You can see the big increase when the conflict started:

israel-3-mth-act2

 

 

 

 

 

 

 

 

 

 

 

 

Israel had over 75% of the mentions for the December, but looking at only January you see a more balanced discussion with Hamas and Palestine getting almost 40% of the posts:

israel-jan-act

 

 

 

 

 

 

 

 

 

 

 

 

And this discussion is one of the most distributed ones we have seen with huge activity on communities as diverse as MySpace, Irandefense.net, Digital Spy, Bodybuiding.com (really!!), Investor Village and of course Twitter.  What’s striking is just how broad and global the discussion is.  And whatever the media bias, there is no doubt that this kind of global public discourse is very healthy.

January 6, 2009

DirecTV – great customer service to start the year off right

It’s great to start the year off with a really positive experience.  I have been a customer of DirecTV since about 1998.  Originally I joined because it was the only way to get Formula 1 racing here, and I’ve been a customer ever since.  Note I didn’t say “loyal” customer.  I love the idea of satellite mind you, it just seems so Jetsons.  But up until now, if cable came along with a good enough offer I might have been tempted.

The loyalty factor went way up a couple of weeks ago when their customer service team reversed a long standing billing error.  They did it gracefully and without complaint, even though the relatively small error went back years and compounded to a pretty significant number.  And they threw in a free service upgrade to say sorry for their mistake.

I decided to use RelevantMind to see if that positive experience showed up in online communities, compared to DISH Network.  Did it ever!

Here is the conversation volume versus Dish Network for October through December:

directv-activity

direct-tv-activity-21

The sentiment around DirecTV  is very positive.  And based on my experience, if they keep up the good customer service they’ll continue to enjoy the lion’s share of online conversations.  Good work and thanks!

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